Good Help Home Services

Brand identity system · 2025 · Collaborative class project, Rocky Mountain College of Art + Design

Good Help Home Services is a home services company that partnered with our brand identity course as a live client. Over eight weeks, our class developed a complete identity system for them, meeting with the client regularly to present directions, gather feedback, and refine the work.

The project was collaborative throughout. Every element of the system — logo, color, typography, voice, and applications — was developed through group critique, with all of us contributing ideas and feedback on each other's work as the identity took shape. The brand guidelines book shown here is the result of that collective process. My individual contributions were the vehicle wrap mockup, the custom iconography set, and a motion graphic, and I presented the finished guidelines book and deliverables to the client and college administration at the close of the engagement.